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About is an independent platform that brings one-click integration of SDKs for app developers across advertising, in-app purchases, analytics, bug tracking and more. By completely automating the SDK integration process, the platform enables app developers to significantly accelerate their time-to-market for mobile apps. The platform supports crucial app development lifecycle services including RTB based Ads, Google Analytics, Flurry, Apsalar, Hockeyapp, Bugsense, AppRater, Cloud2Device Messaging, Crittercism and more. AppWrapper™ has powered App Monetization for over 20,000 apps and has won many awards, including MMA Smarties, mBillionth, Red Herring Top 100 Asia, Mobby’s and others for its technology innovation.

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Here’s how the AppWrapper enables one-click SDK integration


AppWrapper™ is now an independent platform for Android app developers that automates integration of multiple software development kits (SDKs) without any coding effort. The platform is designed to enable crucial app development lifecycle services, such as ad monetization, analytics, bug tracking and in-app purchases, in just one click, allowing app developers to significantly accelerate their time-to-market.

AppWrapper™ enables the following services for global developers:

  • Monetization: Enables mobile app developers to start earning from their app users through business models such as premium advertising and in-app purchases Example: Premium RTB ads, Google Play Store in-app purchases
  • Analytics: Allows developers to understand and measure audience reach, engagement, retention, conversions, revenue and more Example: Google Analytics, Flurry Analytics, ApSalar
  • Bug Tracking: Allows developers to collect live crash reports, get feedback from app users, distribute beta versions and provide test coverage analysis Example: BugSense, HockeyApp, Crittercism
  • User Engagement: Enables developers to engage with app users to increase usage through timely notifications, App Rating reminders and more Example: AppRater, Cloud2Device Messaging
The new platform is based on the insight that developers are integrating multiple SDKs into their apps, which often takes valuable time and effort that could have been spent improving the core functionality of the app instead. aims to resolve this situation by offering developers a powerful platform to rapidly integrate multiple SDKs without any coding effort. While the original AppWrapper™ enabled the ad SDK, with the launch of the new platform, we’re leveraging our patent-pending technology to help developers integrate multiple partner SDKs, with the same innovative one click approach.

Integrating any 3rd party SDK is such a time hog for app developers, but they still have to waste time doing it. AppWrapper™ for Android transports the app into the future where all these SDKs are already “auto-magically” integrated into the App. Saving app developers tons of time and hence proving to be a “Time Machine for Mobile Apps”

The new AppWrapper™ is optimized for Android given its status as one of the most widely accepted and used OS platforms. According to the latest mobile device report from IDC, Android dominates the market share in global smartphone shipments at more than 80 percent. Estimates by IDC suggest that Android smartphone shipments grew by 51.3 percent between Q3 2012 and Q3 2013.
Yes, AppWrapper™ is a platform that is open to all services and we will continue to integrate more services that help in reducing the app development lifecycle. Want your favorite service to be available with AppWrapper™? Let us know about the services you want and we’ll include them with the next release of AppWrapper™. Request for a new service
The new AppWrapper™ once downloaded, �auto updates’ itself which implies that the developer does not have to manually update the platform for any future updates of new services.